Madden 24 coins Films is the league's mythology arm. The company was established by Ed Sabol in the 1960s and promptly scooped up by owners with dramatic voiceovers, and slow-motion shots of footballs in the air have helped determine and establish the image of the league's teams, eras, and players.The style and appearance of professional football can be traced to Sabol's creation.

It's also been a potent marketing tool to sell the product that is professional soccer.

It was 2003 when Madden NFL 24 Films came across the perfect partner, when the league created its own 24-hour cable channel, the Madden NFL 24 Network. The network's audience grew up from 12 million households to 72 millions homes in 2013. It was the cable channel's expansion that was the reason for the 2009 lawsuit.

"The use and value for Madden NFL 24 Films has just increased," Dryer said. "It's an amazing prize for the players."

Revenue from Madden NFL 24 Films and the Madden NFL 24 Network goes into the league's national revenue stream . The revenue is divided between teams, as well as shared among players who are bound by the collective bargaining agreement.

"The Madden NFL 24 creates the library of films needed to market their products," he said. "Within this model, there are thousands of players who have rights to their own."

Dryer would not speculate on the worth of Madden 24 ltds Films and how much money it earned. The ever-growing popularity, and the profits for the team and the league suggest Dryer that the photos of former players' likenesses are worth more than they currently receive (which is nothing less than what they would be able to receive from an agreement proposed by the league this year.