Porsche, the renowned German automaker, has reported a significant increase in its global car sales during the second quarter of 2023. With deliveries totaling 86,587 units, representing an 11.8 percent year-over-year increase, the company saw robust growth. The upward trend extended into the first half of the year, where Porsche sold a total of 167,354 cars, marking a 14.7 percent rise.

The remarkable growth in sales was observed across all sales regions, a feat that Porsche finds highly pleasing. However, this surge did not include all models, as the all-electric Porsche Taycan faced a decline for the fifth consecutive quarter. Despite the company's overall strong performance, sales of the Taycan, including its various versions—Porsche Taycan, Taycan Cross Turismo, and Taycan GTS—dipped by six percent in Q1 2023 compared to the previous year.

Notably, the Porsche Taycan's share of the brand's total sales volume slipped to 10.2 percent, down from nearly 12.1 percent a year ago. This dip in Taycan sales has been attributed to supply chain issues that have affected production and availability. Porsche remains hopeful that these challenges will be mitigated in the upcoming quarters.

During Q2 2023, Porsche's breakdown of all-electric Taycan sales included 8,839 units worldwide, representing a 6 percent decrease. In the United States, Taycan sales saw a notable 35 percent drop, with 1,635 units sold.

Year-to-date, global Porsche Taycan sales stood at 17,991 units, marking a decline of almost five percent compared to the previous year. Despite this setback, the Taycan still constituted 10.8 percent of Porsche's total sales volume for the year.

Porsche's overall sales performance showcased growth across various models during Q1-Q2 2023:

  • Macan: 47,755 units (up 26%)
  • Cayenne: 46,884 units (up 12%)
  • 911: 26,124 units (up 21%)
  • Taycan (all versions): 17,991 units (down 5%), constituting 10.8% of total volume
  • Panamera: 17,565 units (up 13%)
  • 718 Boxster and 718 Cayman: 11,035 units (up 13%)
  • Total: 167,354 units (up 15%)

In 2022, Porsche had delivered 34,801 all-electric vehicles, witnessing a 16 percent year-over-year decrease. This accounted for 11.2 percent of the total volume.

With more than 114,000 Taycans sold globally, Porsche is optimistic about its prospects. Although the Taycan has faced challenges, the automaker hopes for improvements throughout the year and estimates that 35,000 to 40,000 units could potentially be sold in 2023. While Porsche does not disclose the number of plug-in hybrid sales (such as the Cayenne and Panamera), it is anticipated that they also contribute significantly to the brand's total sales volume.