The size of the global IPTV (Internet Protocol Television) market was estimated to be USD 59.68 billion in 2022 and is anticipated to increase from USD 68.78 billion in 2023 to USD 211.32 billion by 2030, with a CAGR of 17.4% over the forecast period.
We have incorporated into the scope of the study products provided by organizations like Tripleplay Services Ltd., MatrixStream Technologies, Inc., Muvi, MwareTV, TelergyHD, Telekom Deutschland GmbH, and others. Internet Protocol Television (IPTV) is a technology that uses an IP network to transmit television content and other video-related services instead of traditional cable TV or satellite television.
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Information about the report:
- Forecast Timeframe: 2023-2030
- The starting year is 2022
- Market Size in 2022- USD 59.68 billion
- The market size in 2030 will be USD 211.32 billion
- CAGR - 17.4%
- Segments Included: according to deployment type, application, enterprise type, sector, and geographic region
The IPTV (Internet Protocol Television) Market is a large and growing sector that covers various aspects, such as market size, market share, market segment, and industry. The total amount of money that service providers make from offering their products to customers is referred to as the market size. The percentage of the market that is under the control of one provider, or a group of providers, is known as market share. The term market segment refers to the different categories of applications based on their functions, features, or target users. The term industry refers to the different sectors or domains that use applications for their business operations or activities.
Analyses of the worldwide IPTV (Internet Protocol Television) Market are conducted across regions, end-user industries, and material types. The study thoroughly examines segments and their sub-segments with tabular and graphic depictions. The segmentation can help investors and market participants create plans based on the report's list of the segments with the highest revenue growth rates.
By Component Analysis,
The market is divided into two segments based on components: hardware and software.
As various types of hardware, including set-top boxes, routers, gaming consoles, and receivers, are crucial for IPTV setup, hardware accounted for the largest market share in 2022. Users can receive and decode internet network signals to display content on their TV screens by using a set-top box connected to a television with an internet connection. Service providers offer STBs that customers can buy separately.
By Device Type Analysis,
The market is divided into desktops and laptops, smart TVs, and smartphones and tablets based on application.
The market segment for smart TVs, which are internet-enabled televisions with built-in software and applications that enable users to access various online content, including internet protocol television services, held the largest share in 2022. Additionally, these TVs feature simple remote controls and user interfaces that improve viewing pleasure. The segment is anticipated to grow steadily during the forecast period as a result of these features.
By Industry Analysis,
Retail, corporate & enterprise, media & entertainment, healthcare, hospitality, and others (education, government) are the different end uses that the market is divided into.
Due to the customized content recommendations and interactive features of IPTV, the media & entertainment segment had the largest market share in 2022. Viewers can select the content they want, access Video-on-Demand (VOD) libraries, and engage with the content through tools like voting and commenting. In addition, a large number of telecom firms and internet service providers entered the market, utilizing their pre-existing infrastructure to provide TV services over the internet. Thus, the media & entertainment industry's adoption of Internet protocol television accelerates market growth.
By Key Industry Analysis,
Market players are actively investing in cutting-edge technologies like AI, machine learning, and cloud solutions in an effort to improve the functionality of their platforms. In order to strengthen their presence and expand their market reach, important stakeholders are also implementing a variety of strategic measures, such as alliances, purchases, mergers, and collaborations.
List of Key Companies Profiled:
- Telekom Deutschland GmbH (Germany)
- Tripleplay Services Ltd. (U.S.)
- TelergyHD (Netherlands)
- MatrixStream Technologies, Inc. (U.S.)
- Muvi (U.S.)
- MwareTV (Netherlands)
- Hibox Systems (Finland)
- TeleData GmbH (Germany)
- Setplex LLC (U.S.)
- Akamai Technologies (U.S.)
By Region,
The market has been examined regionally in regard to five key areas: North America, South America, Europe, the Middle East and Africa, and Asia Pacific.
Asia Pacific is second in terms of market share for IPTV, after North America. High-speed broadband is widely accessible in both urban and suburban areas thanks to the region's well-developed internet infrastructure. The development of internet protocol television services, which has been made possible by this strong internet connectivity, allows users to take advantage of a fluid streaming experience. Due to the country's rise in service providers who provide a variety of content packages and features to suit different user preferences, the United States is predicted to experience significant growth. This competition made the service more widely used in the region.
The study report provides a thorough analysis of the size of the “IPTV (Internet Protocol Television) Market” globally, including regional and country-level market size analysis, CAGR estimation of market growth during the forecast period, revenue, key drivers, competitive background, and sales analysis of the payers. The paper also discusses the principal risks and challenges that will be encountered over the projected period. The IPTV (Internet Protocol Television) Market is divided into two categories: type and application. Players, stakeholders, and other participants in the global IPTV (Internet Protocol Television) Market will be able to gain the upper hand by using the study as a valuable resource.
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