The champagne market is a global market that produces and consumes sparkling wine made in the Champagne region of France. Champagne is made from three grape varieties: Chardonnay, Pinot Noir, and Pinot Meunier. It is produced using a specific method called the méthode champenoise, which involves a second fermentation in the bottle.

The champagne market is dominated by a few large producers, such as Moët & Chandon, Veuve Clicquot, and Dom Pérignon. However, there are also many smaller producers who produce high-quality champagne.

The champagne market is growing steadily, with global sales expected to reach US$ 7.3 billion in 2023. The growth is being driven by a number of factors, including:

  • Increasing disposable incomes in emerging markets, such as China and India
  • Growing popularity of luxury goods
  • Increasing demand for premium alcoholic beverages

The champagne market is expected to continue to grow in the coming years, as consumers become more sophisticated in their tastes and are willing to pay more for high-quality products.

Key Highlights:

  • In March 2023, Bollinger launched “£350 champagne” to meet soaring demand. The launch, which included a black-tie banquet for over 100 people and an apparently endless supply of the new Bollinger RD 2008, is the most recent in a line of pricey vintage champagnes that are profiting from booming demand as wealthy people continue to party hard to make up for lost extravagances during the pandemic.
  • In September 2022, Leo De Verzay will initially launch a Brut and a Rosé. Reign Brut, named after Scott's youngest son Reign, is a blend of the finest Pinot Noir, Chardonnay, and Pinot Meunier grapes from Montagne de Reims Grand Cru and Premier Cru towns. Pinot Noir is a prominent component of Reine Rosé Brut, and the freshness of Chardonnay delicately balances this rich and potent Champagne. This Cuvée has red wine notes that give it a radiant pink dress.

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Analyst View:

The champagne market is poised for continued growth, driven by increasing consumer demand for premium and celebratory beverages. Evolving taste preferences, rising disposable incomes, and expanding global markets are expected to sustain the industry's positive trajectory, with established brands and innovative newcomers both vying for a share of this effervescent market.