Market Dynamics:

The paediatric nutrition market is witnessing robust growth driven by rising awareness regarding importance of proper infant nutrition. Parents today are more informed and seek scientific nutritional products that ensure their child receives complete balanced nutrition required at each growing stage. This has boosted demand for nutritional formulations across baby food categories. Further, prevalence of malnutrition among under-5 children especially in developing regions has intensified focus on paediatric nutrition. Global initiatives by government organizations and non-profits to address child malnutrition is a key driver aiding market growth over the forecast period. However, regulatory policies regarding advertisement and promotion of baby food products remain challenging. Also, availability of substitutes further hinders the paediatric nutrition market growth.

SWOT Analysis

Strength: Pediatric nutrition helps in the overall growth and development of children. It provides essential micronutrients and builds immunity. Specific pediatric nutrition formulas are easily digested making it convenient for parents.
Weakness: Some parents avoid pediatric nutrition and prefer homemade food. High costs associated with pediatric nutrition formulas can reduce their demand. Formula changes or allergies in children require tailoring nutrition accordingly.
Opportunity: Growing working women population increases demand for convenient packaged pediatric nutrition products. Malnutrition among children opens growth avenues for fortified pediatric food. Emerging markets offer scope to educate parents on benefits of specialized childhood nutrition.
Threats: Stringent regulations and compliance norms raise costs of pediatric nutrition products. New entrants with varied product ranges can capture market share. Unfavorable economic downturns impact discretionary spending on pediatric needs.

Key Takeaways

The Global Pediatric Nutrition Market Size is expected to witness high growth. The global Pediatric Nutrition Market is estimated to be valued at US$ 14.22 Mn in 2023 and is expected to exhibit a CAGR of 3.2% over the forecast period 2023 to 2030.

Developing economies in Asia Pacific witness rising demand for pediatric nutrition owing to increasing health awareness. China dominates the Asia Pacific pediatric nutrition industry accounting for over 30% of regional sales in 2023. Growing middle class and working women population promotes packaged pediatric nutrition use.

Key players operating in the pediatric nutrition market are Smurfit Kappa, Optopack Ltd., Amcor plc, Montibox, Aran Packaging, Liquibox, Peak Liquid Packaging, DS Smith, Graficas Digraf Sl, and Goglio SpA. The global pediatric nutrition market is fragmented with the presence several international and regional players competing for market share. Players focus on new product innovations catering tailored formulations for different pediatric health requirements. Partnerships with distributors help strengthen market presence across regions. Targeted marketing activities create awareness regarding benefits of specialized childhood nutrition.

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