Poultry keeping machinery consists of equipment used for housing, feeding, watering and clean/healthy environment of poultry birds. Equipment includes cage systems, feeders, waterers, egg collection equipment and heating & cooling devices. The poultry industry has transformed from back yard production to large-scale commercial operations requiring mechanized processes for efficient poultry farming activities.

The global Poultry Keeping Machinery Market is estimated to be valued at US$ 5563.33 Mn in 2023 and is expected to exhibit a CAGR of 5.7% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.

Market Opportunity:

Mounting meat consumption is driving the need for increased poultry production which positively impacts the demand for poultry keeping machinery. The global meat consumption has increased significantly over the past few decades driven by population and economic growth. Poultry meat is the most consumed meat globally due to its affordability and high protein content. This rising meat consumption trend especially in developing nations is augmenting the growth of commercial poultry farms which in turn is fueling the demand for sophisticated Global Poultry Keeping Machinery Market Size for scaled-up operations.

Porter’s Analysis

Threat of new entrants: The threat of new entrants is moderate due to high capital investments required to build manufacturing facilities and distribution networks. However, companies catering to smaller product segments may experience lower entry barriers.

Bargaining power of buyers: The bargaining power of buyers is high given the large number of players in the market offering similar products. Buyers can exert pressure on prices through negotiations.

Bargaining power of suppliers: The power of suppliers is moderate as there are many suppliers for raw materials required for poultry machinery. However, suppliers of certain imported or highly specialized components wield more power.

Threat of new substitutes: Threat from substitutes is low as there are limited alternatives to specialized poultry machinery for commercial use. However, in some markets, manual labor is seen as a substitute.

Competitive rivalry: Intense given the large number of players competing for market share.

SWOT Analysis

Strengths: innovations in automation, demand from large poultry farms.
Weaknesses: high R&D costs, dependence on agricultural cycles.
Opportunities: expansion in developing countries, growth of contract farming.
Threats: trade barriers, animal disease outbreaks, stringent regulations.

Key Takeaways
The global poultry keeping machinery market is expected to witness high growth over the forecast period supported by rapid urbanization and rising disposable incomes in developing nations.

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