With the changing customer preferences, global economic dynamics, and technological advancements, businesses are evolving continuously. And in the dynamic landscape of the American retail industry, Walmart Inc. stands as an enduring giant, deeply rooted in the fabric of the nation's consumer culture.


With around 605.88 billion U.S. dollars in sales in January 2023, Walmart is a leading American multinational retail corporation. The unique Walmart business model works on three segments including:

  • Walmart U.S.
  • Sam’s Club (a membership-only warehouse club)
  • Walmart International


Walmart announced that its online sales grew 24% during the second quarter of 2023. However, international eCommerce sales grew by 26%. Walmart's total revenue increased by 5.7%, $161.6 billion. The company's online sales remain the fastest-growing area; it grew almost four times as quickly as in-store sales in the same period.


Inspired by the success of an American multinational retail corporation and its business strategy, many business owners are investing in the delivery anything app to meet the growing demand. If you are the one and want to have insight into the working strategy of the company, this blog can help you. Check more details about Walmart's business model, how Walmart works, makes money, and more.


What is Walmart?

Walmart is a multinational retailer that operates supercenters, discount departments, and grocery stores in the U.S., headquartered in Bentonville, Arkansas. The company owns and operates Sam's Club retail warehouses and was founded by James "Bud" and Walton Sam near Rogers, Arkansas, and incorporated under Delaware General Corporation Law in 1969. 


Walmart has evolved into a formidable force, shaping the way Americans shop and setting the standard for retail excellence. With a vast network of hypermarkets, discount department stores, and grocery outlets across the United States, Walmart's business model has played a pivotal role in reshaping the American retail experience.


Walmart's success story in the American market is not just a testament to its longevity but also a reflection of its ability to adapt to changing consumer demands, market dynamics, and technological advancements. From its humble beginnings as a small-town discount store, Walmart has grown into a multinational retail corporation renowned for its innovative approach to delivering value and convenience to American consumers.

Walmart's Success Story and Funding History

Walmart is the world's largest company by revenue and has 10,586 stores and clubs in 24 countries. Walmart has almost 10,586 stores and clubs in 24 countries, operating 46 different names. The company has 2.2 million employees. It's a traded family-owned business and is controlled by the Walton family. Explore more to have insight into Walmart's success story.



 Wal-Mart Discount City (1962–1969)

                        Wal-Mart, Inc. (1969–1970)

                        Wal-Mart Stores, Inc. (1970–2018)

Industry: Retail


    July 2, 1962; in Rogers, Arkansas

    October 31, 1969; in Wilmington, Delaware 


Founder: Sam Walton and Bud Walton

Headquarters: Bentonville, Arkansas, U.S.

Area served: Worldwide

Revenue: Increase US$611.3 billion (FY2023)

Number of employees: 2,300,000


  • Walmart U.S.
  • Walmart International
  • Sam's Club
  • Global eCommerce

Website: walmart.com

App: Android and Apple


Walmart announced the acquisition of Volt Systems in August 2022. The company also partnered with Paramount to offer Paramount+ content to Walmart+ subscribers to compete with Amazon. 


In 2023, Walmart announced it raised the minimum wage from $12 to $14 for U.S. hourly workers. Later the company announced it raised $611.3 billion in sales in February 2023, 6.7% up from previous years. The company announced the addition of electric vehicle charging stations at thousands of stores in April 2023.


Walmart-owned PhonePe raised around $1 billion from General Atlantic and present investors, including Microsoft Corp., Tiger Global Management, and Qatar Investment Authority. 


Walmart paid around $1.4 billion to buy out Flipkart's Tiger Global’s remaining holding shares as the retail giant plans to expand its stake in the Indian eCommerce startup.


Walmart Business Model: How Walmart Works?

Innovation and adaptability are indeed key components of the unique success of Walmart's business model. These elements have been instrumental in keeping the company at the forefront of the retail industry. Here's a closer look at how innovation and adaptability play a crucial role in Walmart’s business model:


Supply Chain Innovation

The company is renowned for its groundbreaking supply chain innovations. It was among the first retailers to use barcode scanning, revolutionizing inventory management and reducing stockouts. 


The company has continued to invest heavily in supply chain technology, including RFID (radio-frequency identification) and blockchain, to enhance visibility, track products, and improve efficiency.


Technology and E-commerce

Walmart recognized the importance of the digital age and invested significantly in eCommerce. It has developed a robust online platform allowing customers to purchase products online and access various services. 


The acquisition of eCommerce companies like Jet.com and the partnership with technology firms have further demonstrated Walmart's commitment to innovation in the online retail space.


Data Analytics      

Walmart utilizes advanced data analytics to gain insights into customer behavior, preferences, and market trends. This data-driven approach informs decisions on inventory management, pricing strategies, and personalized marketing efforts.


Omnichannel Retail

Walmart seamlessly integrates its physical stores with digital channels through initiatives like "Walmart Pickup" and "Pickup Today." Customers can shop online and order in-store, promoting convenience and choice.


Adaptability to Market Needs

Walmart's ability to adapt to changing market dynamics is a hallmark of its success. The company tailors its product offerings and strategies to cater to local preferences and regulations in various countries.


Sustainability Initiatives

Recognizing the growing importance of sustainability, Walmart has initiated environmentally friendly practices, such as reducing greenhouse gas emissions, sourcing sustainable products, and promoting ethical supply chain practices.


Community Engagement           

Walmart engages with local communities through charitable contributions, disaster relief efforts, and sustainability initiatives. This adaptability to community needs strengthens the company's brand and reputation.


Partnerships and Acquisitions             

Walmart strategically partners with technology companies and acquires startups to stay at the forefront of retail innovation. These partnerships have enabled the company to offer new services and technologies to customers.


Global Expansion            

Walmart's adaptability extends to international markets. It tailors its store formats and product offerings to align with each region's cultural and economic preferences.


Walmart Business Model Segments Explained!

Walmart is a multinational retail corporation focused on providing consumers with various products and services. A Walmart business model centers around offering customers everyday low prices (EDLP). The unique Walmart business model has three segments, these include:

Walmart U.S.

Walmart U.S. is the largest segment of the organization and is responsible for managing all the stores in the 50 states of the United States, Washington D.C., and Puerto Rico. 


Walmart business model’s segment covers various daily necessities for individuals, including groceries, fitness products, entertainment, clothing, hardlines (goods such as electronics and appliances), and household goods. It also provides financial services such as wire transfers, money orders, prepaid cards, and bill payments.


Walmart U.S. offers physical access to customers through three primary store formats: 

  • Supercenters, 
  • Discount stores, 
  • Other smaller store formats. 


Customers can access Walmart U.S. digitally through eCommerce websites and mobile applications. The digital stores are integrated with physical stores, offering services like "Walmart Pickup" and "Pickup Today."


Walmart International

Walmart International operates in 27 countries and includes various store formats such as retail, wholesale, and others. These stores are operated through joint ventures and wholly-owned subsidiaries. 


The segment provides physical access to customers through 156 distribution facilities, serving a global customer base. Walmart International complements its physical stores with digital access, including services like "Click & Collect" in the U.K. and home delivery in Mexico.


Sam's Club

Sam's Club is Walmart's membership-only warehouse club segment, operating in 44 states in the U.S. and Puerto Rico. It also has an online presence through samsclub.com and offers subscription services to both individual customers and business owners. Sam's Club enhances its physical clubs and serves its members through digital access, including a service called "Club Pickup."


These three segments showcase the diverse business operations of Walmart, catering to a wide range of customer needs, both in physical stores and through digital channels. Customer-centric Walmart business model encompasses various store formats, services, and locations, allowing it to reach a global customer base and offer a comprehensive retail experience.


Walmart Revenue Model: How Walmart Makes Money?

Walmart generates revenue through various streams. Let’s have a quick look at Walmart's revenue model to know how it makes money:


Retail Sales

Most of Walmart's revenue, approximately 85%, comes from selling a range of products through its physical stores. This includes groceries, apparel, home goods, and other goods.


E-commerce Sales

E-commerce is an increasingly significant part of Walmart's revenue, contributing around 10%. Customers shop online through Walmart's eCommerce platform and mobile applications.


Sam's Club Memberships

Sam's Club, Walmart's membership-only warehouse club, contributes about 3% of the company's revenue through membership fees and sales of products in its stores.


Private Label Brands

Walmart's private-label brands, such as Great Value and Equate, make up approximately 2% of the company's revenue. These brands often yield higher profit margins.


Financial Services  

Financial services, including money orders, prepaid cards, wire transfers, and bill payments, contribute around 1% of Walmart's revenue. These services generate fees and commissions.


Advertising and Data Monetization

Walmart leverages its extensive customer data to offer targeted advertising to brands. This data-driven advertising generates around 1% of the company's revenue.


Pharmacy and Health Services

Revenue from pharmacy services, prescription medications, over-the-counter health products, and associated services accounts for about 1% of Walmart's total revenue.


International Operation

Walmart's international operations, spanning 27 countries, contribute approximately 3% of its revenue through various retail and wholesale formats.


Licensing and Royalties

Walmart generates revenue by licensing its brand and merchandise to third-party manufacturers and suppliers, resulting in approximately 1% of its total revenue.


Real Estate and Miscellaneous

While not primary sources of revenue, income from real estate leasing or sales, as well as other miscellaneous sources, collectively account for about 3% of Walmart's revenue.


Walmart's revenue model is diversified, encompassing various retail operations, e-commerce, membership clubs, financial services, data monetization, international expansion, and more. This diversification allows Walmart to remain one of the world's largest and most profitable retailers.


Ending Note

Walmart's business model thrives on innovation and adaptability. By continuously investing in technology, data analytics, and supply chain enhancements, the company remains agile and capable of meeting evolving consumer needs. Its ability to pivot, integrate digital and physical retail seamlessly, and address sustainability and community concerns underscores Walmart's commitment to remaining a leader in the ever-changing retail landscape.


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