The competitive nature of today's business environment means that trade show rental is a must for those companies who want to stand out at events. No matter if you're new to exhibiting or an old hand, the display that best represents your brand can make all the difference. This guide will provide valuable insights on the most important aspects of renting trade show displays.

Benefits of Renting Trade Show Displays

A trade show is a major investment. Your display choice will have a huge impact on your entire presentation. The trade show display rentals offers many benefits, including cost savings and efficiency.

Flexible and Variable

A rental display offers you flexibility. The wide range of styles, sizes, shapes, and configurations allows you to select the best setup for your specific brand image. It is possible to test out various styles and layouts, without being committed to an expensive purchase.

Cost-Effectiveness

The cost of a customized display, in particular for small to medium businesses can be prohibitive. You can rent high-quality trade show displays for a fraction of the cost. This is a great option for companies who attend several trade shows per year. They can avoid the hassle of storage and upkeep.

Hassle-Free Logistics

The logistics involved in participating at trade shows can be daunting. Most rental services will include set up, delivery and breakdown, which can reduce the amount of stress involved in transporting and setting up your display. Renting allows you and your staff to spend more time on the things that matter most: engaging attendees and promoting services or products.

Which Display is Right for You?

It's more important than aesthetics to choose the right trade show display rental. Your goals, your target audience, and even the nature of the particular event are all important factors to take into consideration. Below are some important things to consider:

Space & Layout

Analyze the space that is available in the event venue, and then choose an exhibit which will fit within the designated area. Think about traffic flow, the positioning of essential elements such as digital displays and product showcases. It is important to create a layout that enhances the experience of visitors and promotes engagement.

Brand Consistency

It is important that your trade show display be a reflection of the brand. Design, colors and messaging should all align with brand guidelines. Consistency helps to reinforce the company image. It also leaves an impression on your attendees.

Functionality

Modern trade show displays come with a variety of features. These include modular components and interactive screens that are customizable for various setups. You should consider what functionality will help you achieve your desired goals. As an example, if your presentation includes a lot of product demonstrations, make sure that you have the right space and appropriate technology.

Maximizing Your Trade Show ROI

You must plan and carry out your participation carefully to make the most from your rental trade show displays. Here are a few tips on how to increase your return.

Pre-Show Marketing

Promoting your presence at the show in advance will build interest and traffic. You can use social media campaigns, email and press release to keep your audience informed about your booth location and special product launch events.

Engage Attendees

Interact with visitors by incorporating interactive elements like giveaways, live demonstrations and contests. Be sure that you have a team of well-trained people who can effectively explain your brand and answer your questions. Personal interactions can be invaluable in building leads and relationships.

Post-Show Follow-Up

You don't have to stop working when the exhibition ends. Follow up your leads, through emails, calls, and newsletters. A timely, thoughtful follow up helps to convert leads into new customers and reinforces your network.

The Future of Trade Shows

Technology continues to advance, as do the trade show exhibits. In the future, we can expect even more creative solutions. These include elements of virtual reality and augmented truth, which are capable of creating immersive brand experiences. By staying ahead of trends and using cutting edge features in your displays, you can stand out and get more people to visit your booth.

The bottom line is that trade show rental displays offer businesses a cost effective and flexible solution to help them make an impression at industry events. By selecting the perfect display, matching it to your company's brand, and engaging attendees in a strategic way, you can increase your success with trade shows.