sap CRM software is a comprehensive and customizable Customer Relationship Management (CRM) tool created by SAP and designed to help organizations foster loyal customer relationships. sap CRM offers numerous modules to meet the specialized needs of your business, such as Cloud for Mobility, Service, and Sales. sap CRM Cloud provides single sign-on access with mobile device friendly automation tools, so you can stay connected even when on-the-go. The sap CRM Service module allows you to efficiently manage service requests and offer consistent customer experiences with self-service options. sap CRM Sales ties together lead management, budget control, cross-selling and more to help you maximize sales opportunities through each step of the customer relationship journey. sap CRM is an invaluable resource for businesses seeking first-class customer relations of any size or scope.