Google ranking is a crucial point in the success of your digital marketing. As we know, Google is the most famous search engine page. Hence, having a good rank on this SERP is an achievement in itself. Now, what factors should one focus on to get a high ranking? Let’s find out below.

FACTORS TO RANK WELL ON GOOGLE

High-Quality Content- As the best digital marketing company in Lucknow, says, high-quality content is the basis of ranking well on Google. Make sure that your content is unique, fresh, informative, and helpful for users. Above all, your content should be supported by the best SEO tactics and all the important keywords. Only then will Google value your content.

Backlinks- Next important Google ranking factor is backlinks. Backlinks make up Google’s ranking algorithm. It is through backlinks that Google crawler finds your website for indexing. In fact, content and backlinks go hand in hand. Webpages that are bereft of backlinks hardly get any organic traffic. Having backlinks or inbound links will add value to your website. They boost your Google ranking.

Search Intent- As the best SEO Company in Lucknow tells us, search intent is a crucial ranking factor for Google. It refers to what the users are looking for. There are different algorithms behind every keyword as determined by the different search queries. Hence, when you create content, it is incumbent to match the search intent. Often search intent varies as per format and style. In some cases, Google will display only videos and infographics in the top results. In such situations, you should only create a video or an infographic with the best keywords. If the demanded search intent is for a tutorial like a how-to article, then create such an article.

Website Loading Speed- The next important Google ranking factor is website loading speed. Page speed is vital for ranking well on Google. The high loading speed will impress the users and bring in more traffic. Website loading speed is considered very important for user experience. It hints at good responsiveness, functioning, and quick loading of elements like fonts and images. You can beat your competitors on the basis of a few milliseconds. If your website is based on Word Press then you can use CDN (content delivery network).

Mobile Friendliness- Following the speed of content loading is mobile friendliness. This is the time of smartphones. People spend more than half of their day on the phone. Hence, it is absolutely essential to make your website mobile friendly. In the case of mobile-friendliness, you should use mobile-optimized keywords in your content. Also, use the mobile version for indexing and ranking. Mobile-friendliness boosts the ranking of your site like none other.

Domain Authority- The next ranking factor for Google is domain authority. One must work on his website’s domain authority (DA) for it is a ranking metric. It depicts your site’s expertise about a particular topic and its ability to rank on search engines. Domain authority is mainly created by Moz and it assigns a score between 1 and 100. A higher your domain authority means you have higher chances of ranking on Google. The easiest way to boost your site’s authority is by acquiring high-quality backlinks. It is here that you should create amazing content focusing on your industry. Once, Google starts to recognize your site as an expert on the topic it will boost your domain authority. Hence, the rank will improve.

Keyword Optimization- Keyword optimization is again an important ranking factor in Google ranking. In addition to the creation of content and getting backlinks, you should also focus on keyword optimization. Your website should contain the keywords that your audience is searching for. That will help Google to rank you at the top. Follow these tips for keyword optimization-

Title Tags – Herein you will include your target keyword at the start of your post SEO title tags.

Meta Description – Write an irresistible Meta description and also add your focus keyword to engage users.

Image Alt Text –Add your keywords in the image alt text section also so as to tell what the visual is about.

Anchor Text – Google uses anchor text for finding out what the page is about, so use your keywords for anchor text when linking your pages.

Use LSI Keywords –In addition to primary keywords, users search other related terms called LSI (latent semantic indexing) keywords. Include these pages so as to impress the users

Avoid Keyword Stuffing – One should also avoid keyword stuffing, for it is not a good SEO practice. Include only the necessary keywords.

Add Keywords in URL – Plus, try to add keywords in the URL of your post.

Website Structure- Another factor in Google ranking is website structure. The website’s architecture plays an important role in crawling and indexing. It allows Google crawlers to quickly find your website and its pages. Hence, create a sitemap in Word Press containing all the important pages that you want the search engine to know about.

Website Security- The ninth factor is website security. Your website security is a key Google ranking factor. Make sure that your site is now on HTTPS since it encrypts the data between your website and your user’s browser.

User Experience- The last factor is to take care of the user experience. Google measures user experience by an artificial intelligence program called Rank Brain. It incorporates:

CTR (click-through-rate).

Bounce Rate.

Dwell Time.