The latest report by IMARC Group, titled “Gummy Vitamins Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028, The global gummy vitamins market size reached US$ 6.7 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 9.1 Billion by 2028, exhibiting a growth rate (CAGR) of 5.25% during 2023-2028. This report can serve as an excellent guide for investors, researchers, consultants, marketing strategists and all those who are planning to foray into the market in any form.

Industry Definition and Application:

Gummy vitamins are chewable nutraceuticals that have a texture and taste like gummy candies. They are prepared using water, sugar, gelatin, corn starch, fruit-based flowers, and additional colorings. They are easy to swallow, absorb, and digest compared to conventionally used pills or capsules. Presently, they are available in a wide range of shapes, sizes, flavors, and colors, which are consumed by both adults and children to increase their in take of specific nutrients, such as calcium, magnesium, iron, and vitamins A, B, C, D, and E.

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Gummy Vitamins Market Trends and Drivers:

Increasing health consciousness, along with the rising awareness among the massesabout the benefits of consuming dietary supplements to maintain a healthy lifestyle, represents one of the key factorsdriving the market. Furthermore, the widespread adoption of vitamin C supplements to enhance immunity against the coronavirus (COVID-19) infection is promoting the market growth. Moreover, inflating disposable income, along with the launch of gummy vitamins in novel flavors like apple, pineapple, lime, and cherry, using natural and organic ingredients, is bolstering the market growth.

Report Segmentation:

The report has segmented the market into the following categories:

Competitive Landscape:

  • Bayer AG
  • Bettera Wellness LLC
  • Church & Dwight Co. Inc.
  • Hero Nutritionals
  • Ion Labs Inc. (DCC plc)
  • Nature's Way Products LLC. (Dr. Willmar Schwabe GmbH & Co. KG)
  • Pfizer Inc.
  • Pharmavite (Otsuka Pharmaceutical Co. Ltd)
  • Santa Cruz Nutritionals
  • SmartyPants Vitamins (Unilever plc)
  • The Honest Company Inc.
  • Vitakem Nutraceutical Inc.

Breakup by Type:

  • Single Vitamin
  • Multi Vitamin
  • Prebiotics and Probiotics 

Breakup by Demographics:

  • Children
  • Adult

Breakup by Sales Channel:

  • Supermarkets and Hypermarkets 
  • Speciality Stores
  • Retail Pharmacies
  • Online Stores

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Breakup by Region:

  • North America: (United States, Canada)
  • Asia Pacific: (China, Japan, India, South Korea, Australia, Indonesia, Others)
  • Europe: (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
  • Latin America: (Brazil, Mexico, Others)
  • Middle East and Africa

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