Prior to making an investment or conducting business with a startup company, Startup Due Diligence is the process of reviewing and assessing the company. Investors and prospective partners can learn more about a startup's operations, finances, position in the market, legal compliance, and general viability by performing due diligence. Making an informed choice and reducing risks connected to the investment or partnership are the objectives.

The following significant factors are often examined during startup due diligence:

Review the business plan for the startup, paying particular attention to its mission, vision, target market, competitive advantage, and growth strategy. Examine the business model's viability and scalability.

Market analysis: Consider the startup's target market, market size, industry trends, and growth prospects.