Today, authors and publishers are navigating a complex landscape regarding sales and book promotion services. On the one hand, the connections through the internet present opportunities for reaching potential readers globally. Social media has become a powerful tool for connecting with audiences, and the rise of self-publishing has brought diverse voices and perspectives into the book industry,...

Can leveraging effective book marketing truly skyrocket your sales and visibility as an author? For many, the answer is a resounding yes. Whether you're a seasoned author or a fresh voice in the literary world, the right marketing strategy can be a game-changer. The book publicists at Smith Publicity, based in New Jersey, stand out in this arena, specializing in book promotion and author...

When you write a quality book and meet the competition effectively, there's significant opportunity for authors today. But as book marketing services experts will tell you, success relies on a well-planned and well-timed promotional program. Your target readers have other choices, and many authors are competing for their attention, so you need to promote to stay top of mind actively. Creativity...

Nearly everyone with experience in book marketing services will tell you that nonfiction books have a built-in PR advantage. Almost all are about topics the media finds newsworthy and is interested in covering. Therefore, PR programs for nonfiction books can produce more significant results. Publicists work closely with authors to find the most buzzworthy points in a book and call them to the...

Writing a book is a big undertaking but one that excites many people. If you've been bitten by the bug, have writing skills, and want to become an author, now is the time to take the plunge. Success lies in an organized, systematic approach, from writing to your final book publicity campaign. In many ways, the preparation process – what you do before you begin writing – can be the...

When you plan a book publicity campaign, timing is essential in attracting the desired attention from the media and target readers. There are no universal rights and wrongs, but there are better times to launch a book than others. The conventional wisdom is in the spring and fall release seasons, but given the level of competition in those months, it might be challenging. Consider it if...

Wise authors seeking good opportunities in their book marketing campaigns increasingly understand the value of writing magazine articles – or articles for the online properties of former magazine brands. The first time you try to do it, the process may feel mysterious or risky, but it's less so when you understand it clearly. Each media brand has a target audience and position in the...

Given the importance of book publicity in every author's work's success, planning and implementing a smart, effective campaign is crucial. There are many ways to make a PR program pack more punch; the more you include in your program, the better. For example, identifying target readers is essential from the start. Please don't shy away from niche interests because they are often more powerful...

If you've written a book, your publicity program will likely include contact with journalists and program hosts who interview you. As a result, many veteran PR pros recommend media training before you begin a book marketing campaign. Some authors are already public personalities, frequently appearing before audiences and speaking with reporters. But working with a trainer can improve...